After decorating the London underground stations, Sony a few days ago celebrated the release of the new PS5 in Italy by lighting up the pavement of Piazza San Marco in Venice, a UNESCO World Heritage Site and a masterpiece of beauty and architectural integrity.
Sony’s initiative was to present the new console in 25 iconic locations, with the aim of demonstrating how the world of video games manages to unite distant realities connected through the PlayStation community.
Piazza San Marco in Venice, considered the “living room of Europe”, gave the opportunity to present the console as it had never been done before.
